The Geena Davis Institute on Gender in Media is the only research-based organization working within the media and entertainment industry to engage, educate, and influence the need for gender balance, reducing stereotyping and creating a wide variety of female characters for entertainment targeting children 11 and under.
MOONDANCE & WOMEN: Our work on reaching out toward women filmmakers, women writers and women composers everywhere in the world is primary and ongoing. Women writers and filmmakers from all six continents, and from a wide diversity of ethnic and linguistic groups are an integral part of our mission and goals. We seek to inspire and invigorate this creative potential of women to perceive, conceptualize, and produce their works for the benefit of the world society. We are dedicated to preserving their accumulated accomplishments and visions as expressed through the art of film, music and writings.
Moondance promises to raise awareness of the invaluable contributions of women to the entertainment community. Equity for women in the film industry does not mean stifling some voices so that others may be heard; it does not demand the compromising of personal standards to achieve success. Equity creates new standards, which accommodate and nurture differences. Equity fosters the individual voice, investing women with confidence in their own authority. Equity unleashes the creative potential. We see the equal treatment of all women and the equal respect for all responses they explore as essential to their and our ultimate goals.
Women filmmakers, composers and writers are vocal and active participants in the social forces that shape our culture. They portray women as three-dimensional, complex human beings and thus defy the demeaning and pervasive stereotypes perpetuated by the mainstream media. We are dedicated to promoting visibility for women in Hollywood and their impact on the film industry, and we see this as a means to disrupt and correct the misogynous, fantastical, passive, destructive and denigrating visual representation of females that has, historically, been rendered by men in media and has for so long and so plentifully pervaded our visual culture.
Watch Geena Davis do some archery tricks while to prove a point about strong women on screen: